Full steam ahead at Formland: The trade fair expands again

| Member announcement | Company Formland

The interior design fair is growing and therefore launches a new hall and concept called 'ONE', aimed at gathering together the finest within design.

Formland is in full growth, which is why interior and design lovers can look forward to exploring a new hall when Formland Spring 2017 opens its doors on 2 - 5 February. The new concept 'ONE' aims to gather the best within original and innovative design in MCH Messecenter Herning.

As part of the 'ONE' launch, Formland collaborate with trend expert Mads Arlien-Søborg, who together with the Formland team will curate exhibitors for the concept. As a trend expert, Mads Arlien-Søborg will spot new trend-setting companies, while also finding creative design students who want to show off their innovative and epoch-making design.

The 'ONE' concept will consist of two areas. 'ONE curated by Mads Arlien-Søborg' will gather together the finest exhibitors of original and innovative design in an area with room for experimentation, creative ideas, prototypes and pop-up concepts, while 'ONE' will gather together the more established high-end brands and designers within interior, small furniture, arts and crafts and lighting.

Entrepreneur event expands

Talent, creativity and entrepreneurship are the focal points when Formland will gather together the most talented entrepreneurs from Northern Europe in an entrepreneurial area called CREATORS COMMUNITY. The event was previously known as Nordic Buzz, but has changed to accommodate the increasing interest from foreign exhibitors.

"We are experiencing a major interest in the event from European entrepreneurs, and the new name contributes to future-proof the event," says Mai-Britt Risvig Flyvholm.

Alongside the new name comes an attractive prize. The winner of the prestigious CREATORS COMMUNITY design award will not only win a stand at Formland Autumn 2017 but also a cash prize of EURO 7.500. This also means that Formland has had to set up a professional jury to find the award winner. The jury consists of designer Anders Nørgaard (Nørgaard Design), trend expert Mads Arlien-Søborg (We Made It), creative director and founder Ilse Jacobsen (Ilse Jacobsen), company consultant and founder of lifestyle entrepreneurs' network LIS Patrizia Venturelli (Venturelli Consulting), co-editor Charlotte Ravnholt (Bo Bedre) and project manager Mai-Britt Risvig Flyvholm (Formland).

The selected Danish entrepreneurs in CREATORS COMMUNITY will be matched with mentors in the form of designers or company leaders from Denmark, who will ensure that the entrepreneurs focus on trade fair preparations, professional appearance, suppliers and business partners, as well as following up contacts after the fair.

Those interested in becoming part of CREATORS COMMUNITY can read more about the entrepreneur event on www.formland.com where you can also fill in and send an application.


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