Formland takes visitors back to school

| Member announcement | Company Formland

Visitors at Formland Spring 2017 will have the possibility of going back to school and learn about retailing of the future when Formland opens on 2-5 February.

How do you make shopping a unique experience, and how can shops survive in a world where consumer demands continue to grow ? Formland and Eckmann Studio try to answer these questions when they invite visitors to the trade show into THE COMMON SENSE SHOP trend zone in Hall E on 2-5 February in MCH Messecenter Herning. THE COMMON SENSE SHOP takes the form of a modern shopping and community centre, where brands are mixed in every conceivable way to create new experiences for consumers. Cross-branding is the keyword, and Formland and Eckmann Studio will together show how, as a retail shop, you can take the best from the cleaning expert, the tea specialist, the stylist and the confectionery specialist to create new, purchase-motivated experiences.

 Back to the school

Through four daily workshops, visitors at the trend zone in Hall E will be able to 'go back to school', and learn about some of the elements that help to create unique experiences for the consumer. It will be possible to attend a paint class with Jeanne d'Arc Living, a tea class with Teministeriet, a sweets class with the The Mallows and a cleaning class with Humdakin.

Both Humdakin and The Mallows are two new companies which are both enjoying considerable success, even though they launched as recently as late 2016. Emma Bülow, younger sister of liquorice king Johan Bülow, owns The Mallows, which makes organic marshmallows, and will guide us through the marshmallow class, while Camilla Schram, the owner of the lifestyle brand Humdakin, will each day share her advice and experience about modern cleaning that leads to peace, calm, well-being and balance in our lives.

 "Formland is our first trade fair, and I have high hopes for it. Formland has been a fantastic platform for my brother Johan Bülow, who also started out as an entrepreneur here. Therefore I'm really looking forward to inviting visitors into our world of sweets and teaching them more about our universe," says Emma Bülow, who owns The Mallows.

 Talks by the brightest in the industry

If you want to learn even more about the design and interior industry's many facets, every day during the trade fair, the sharpest minds in the business will be imparting valuable nuggets of knowledge on the SPEAK-UP stage in Hall D. Through 12 inspiring retail talks, Louise Byg Kongsholm, trend researcher and owner of pej gruppen/Scandinavian trend institute, will talk about tomorrow's retail trade as well as the coming trends for this autumn and winter, Niels Raalund, CEO of the Danish E-commerce Association (FDIH), will talk about the hard facts of online shopping, while retail expert Mette Skovgaard Frich will reveal how, as an interiors shop, you can become better at attracting male customers into what is often a feminine universe.

 "Formland will be bursting with exciting product news and lots of inspiration, knowledge and experiences. We hope that visitors will join and bring back the inspiration to their shops to strengthen future sales," says Mai-Britt Risvig Flyvholm, Project Manager at Formland.


Formland Spring 2017 takes place at MCH Messecenter Herning from 2 - 5 February.
For 33 years, Formland has gathered together professionals with a passion for design and interior. Formland is where the design industry meets to network, do business and update their shops with a wealth of new design and interior products.  


Learn more at www.formland.com

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