Designbrands flock to Formland: Attractive area expanding

| Member announcement | Company Formland

The popular ONE design area, which launched in Formland Spring, has been expanded to include even more design brands. The area has increased its capacity from 44 to 75 exhibitors and is already sold out for Formland Autumn.

The industry's front runners and exhibitors of original and innovative design will once again be able to gather in the ONE design area at MCH Messecenter Herning at Formland Autumn. Here, visitors will get the chance to discover a range of unique brands, all exhibiting original, trendy or 'one of a kind' designs.

ONE premiered at Formland Spring 2017, where trend researcher and lifestyle expert Mads Arlien-Søborg and Formland selected a number of trendsetting exhibitors for the new concept. Back then there were 44 exhibitors in the ONE area, but due to popular demand and interest, capacity has been increased for Formland Autumn to include an entire 75 exhibitors of interior, small furniture, arts and crafts and lighting.

"We are really proud of the warm welcome that ONE has received, and we are delighted that visitors and exhibitors are helping to make ONE such an attractive part of Formland. The area has sold out even before the summer holidays!" says Mai-Britt Risvig Flyvholm, Project Manager at Formland.

Both new and well-known exhibitors

Come August, visitors can look forward to meeting well-known such as New Mags, Aviendo, Oy Oy Living Design, L:A Bruket and a number of creative potters, alongside new exhibitors such as Nomess Copenhagen and FDB Møbler, all located in the ONE hall.

"The ONE concept works really well for us because we have both history and something new to offer. We believe this is where we'll get the most fruitful contacts, so we're really looking forward to our first trade fair and to exhibiting our new and classic products," says Ole Kiel, Managing Director for FDB Møbler. 

Nomess Copenhagen also has high hopes for the Formland Autumn fair, where the lifestyle brand, known mainly for its colourful acrylic, will be launching a brand new line of small furniture in ONE.

"We're celebrating our 10th anniversary this year, which is why we're launching some big new products to introduce to Denmark. Most Danes have heard of Nomess, but we'd like them to get to know the new side of our brand, which is more of a lifestyle brand with designs for the entire home. We see Formland as the ideal platform for spreading awareness," says Mette Eskerod Foldager, Communications and PR Manager for Nomess Copenhagen.

From 17-20 August, Formland Autumn 2017 will be offering 10 halls filled with new products and inspiration - including the lighting and hardware halls LIGHTING and DINING, as well as the Galerie Éclectique trend zone, which has been put together in cooperation with Anette Eckmann.

About MCH: 

Formland Autumn 2017 takes place in MCH Messecenter Herning from 17-20 August.
For 33 years, Formland has gathered together professionals with a passion for design and interior. This is where the design industry meets, where networks are formed, deals are made and shops are updated with a wealth of new design and interior products.  

Learn more at www.formland.com

Further information: Project Manager Mai-Britt Risvig Flyvholm, mbf@mch.dk, tel. +45 9926 9944

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