Formland challenges perfection

| Member announcement | Company Formland

At Formland Autumn, visitors will get to experience the imperfect, the lopsided and the liberating in interior design, when design duo STUDIE FLYHELSTED opens its new HOUSE OF FREAKEBANA trend zone in MCH.

The new trend zone at Formland Autumn, from 16 - 19 August 2018, breaks from its usual theme with a clash of materials, finishes and colours. Boundaries will become fluid and spaces will be re-constructed as abstract, visual experiences when HOUSE OF FREAKEBANA launches in MCH - the largest exhibition centre in Herning, Denmark.

This colourful area is the new creation from the strong and experienced team of STUDIE FLYHELSTED, comprising interior designer, Mille Fly and photographer, Sofie Helsted. They have put their creative efforts into crafting an image of the imperfect, the lopsided and the spirited:

"HOUSE OF FREAKEBANA is a blend of styles and mixed finishes. It will be a place where you can experience combinations of materials you didn't think possible, and where everything is allowed. Here we want to pay tribute to mixing the beautiful with the ugly," say founders Mille Fly and Sofie Helsted and continue:

"It will be a separate universe where there's room for differences, which we hope will inspire our visitors when they decorate their display windows, shops and showrooms."

FREAKEBANA reflects an emerging trend and is a backlash at the perfect lifestyle always displayed on social medias like Facebook, Instagram, Snapchat and blogs. On social medias our lives and homes are presented through filters and apps that flatter our everyday lives. FREAKEBANA is about finding new ideals and breaking boundaries in a search for the imperfect and the playful. That's why the phenomenon of FREAKEBANA fits well with the zeitgeist of growing self-confidence and individualism, which makes us brave enough to mix and match all styles.

Surprises on the agenda

When Formland Autumn opens its doors to a world of interior design in MCH, visitors can look forward to a few surprises and to gaining valuable knowledge and inspiration from dynamic trend areas such as HOUSE OF FREAKEBANA and some of the industry's sharpest minds in the line-up of presenters.

"We're really excited about Formland Autumn, where we look forward to welcoming many new exhibitors. And we can't wait to present our surprising, sensory and inspiring trend areas, and to invite visitors to an incredibly strong line-up of presenters," says Mai-Britt Risvig Flyvholm, project manager at Formland.

Experience the HOUSE OF FREAKEBANA at Formland Autumn from 16-19 August 2018 in MCH, Denmark.

Member announcement


Vardevej 1
7400 Herning

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