23948sdkhjf

Architect Fujimoto for COS

| By Dorrit Bøilerehauge | Notify the newsdesk of a story

A forest of light – in the very dark. A different brand experience

The Japanese architect Sou Fujimoto created an installation for the Swedish fashion brand COS at Salone del Mobile 2016. When rushing to the San Barbila district in Milan on the fifth day of design experiences, it was easy to imagine it to be just-another-exhibition. The last in a long, long row. It turned out to be quite the opposite.

In the pitch dark room, a mixture of sound, fragrance, soft black surfaces, mirrors and spot lights created the multi-sensorial experience of – something. It took a while to take the tranquillity in. To realize that the treasure hunt was over, and this would only reveal itself with detachment from the pulse of Milan.

The room was crowded, but it was still calm and almost solemn. The interactive lights transformed the room to sequence of changing moments. And that was the point. In Sou Fujimoto words: “We used the lights to symbolise just one moment, it happens now, and then it is gone. Without anything left.”

Regarding the cooperation with COS he adds: “The COS project is the most pure realisation of the forest concept. We share the concept of simplicity, clean, simple and based on the really fundamental something.”

The installation truly invited to a moment of reflection and maybe even meditation. A nice break, before heading for the next call to the gate.

The installation can be watched at http://
COS X Sou Fujimoto


Keep up-to-date with Nordic Design News

Comments

Kim Manahan
Sou Fujimoto did a fantastic job on this! I love the overall feel and mood of the room's design. I love the "forest" theme too! Have you also seen his Infinity Ring Pavilion? I think you'll love it. It's another interesting project: http://revolutionprecrafted.com/revoluti...

Write a comment

Most read

The front page right now

See all News from the companies

PJ Production to participate at ORGATEC 2018

Danish interior and design fair makes a difference to the industry

Brightest brains in the industry share their knowledge at Formland

Trendsetters create personal outdoor oases at Formland

MIDORA Leipzig - Trade Fair for Watches and Jewellery

Formland brings together Danish design!

The Japanese 'Ma' trend brings peace and Zen to Formland

Trade fair for gifts and home trends in September

Formland challenges perfection

Sustainability in focus at Formland

World-famous interior blogger to attend Formland

Come to Vivanti Fair in Dortmund this weekend

A social living room moves into Formland

Free tickets for Vivanti Fair in Dortmund

Creativity shapes the future at Formland

Unique Michelin experience at Formland

Formland launches new trend collaboration

Dortmund Regional Order Days in January 2018 

[Auditorium & Learning - Optimise Your Space]

Grab our latest Look Book online now!

Come and see us in Oslo!

CADEAUX Leipzig – 2.- 4. September

Designer's Saturday 2017

Design duo brings creative settings to Formland

Installation-free bioethanol fires in Vitoria Stone Hotel

Send to a collegue

0.201