From corporate to social responsibility

| By Dorrit Bøilerehauge | Notify the newsdesk of a story

- are you ready for the change?

Copenhagen Fashion Summit boasted an impressive array of international keynote speakers. Flown in from every capital worthy of a fashionable mentioning - the elite of brands, organisations, and media.

The keynotes impressed, not so much by novelty, but by engagement and - in common - they identified a number of central concepts to be prioritized in the future endeavour of saving the planet.

From Corporate Social Responsibility
In addition to the urgent challenges related to water, waste and wages, also the mindless circle of consumption, seemingly blinding consumers from the more holistic view of choices, was identified as a major problem. Consumers have a choice of NOT buying, the producers said. Non-consumption is a choice overlooked, just as the conscious consumer is far too little catered for by the industry. Besides, it was pointed out, that there is a need to redefine what value is, when we buy, just as it remains vague what better is, when the industry is reducing its negative effects.

Read more: Copenhagen Fashion Summit

A call for actions plans on responsible business practises came from the political panel debate. The panel also voiced the need for the industry to find a common language, a common scale of progression and transparency.

To consumer social responsibility
Particularly noteworthy was the call of Mr. Francois Zimeray, Ambassador of France in Denmark, for models that will enable the measurement of the footprint of human rights. He said: “We have precise models for assessing the carbon footprint of goods and services, and measurement of a human rights’ footprint will be decisive in informing the consumers.” Along the same lines, education of children regarding human rights footprint was suggested. Mr Zimeray rounded off: “We are concerned, what kind of earth we are leaving to our children. But what kind of children, are we leaving to our earth? We need to progress from corporate social responsibility to consumer social responsibility.”

As pointed out from the beginng of the summit, the speakers may have been preaching for the converted. Most of them part of the Nordic design industry. On the other hand, the Nordic design industry does not seem to object to the label of being fighters for a better planet by means of design. Just as well.


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