28 mio SEK for Swedish design

| By Dorrit Bøilerehauge | Notify the newsdesk of a story

Public support for international promotion

Swedish design, architecture and fashion will be supported by 7 million SEK annually from 2016 to 2020 in a programme set up to develop international promotion of Swedish design.

VisitSweden is to lead the programme in close collaboration with Svensk Form, Architects Sweden, TMF – The Swedish Furniture industries, and Association of Swedish Fashion Brands, together with a number of other promotional organizations and businesses.

The programme is regarded as an opportunity for planning and initiating strategical efforts in the international work with Swedish design. Besides, the programme is expected to contribute to increased tourism and economic growth, both in the field of design and for Swedish exports in general.
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