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Ikea and Hay in collaboration

| By Dorrit Bøilerehauge | Notify the newsdesk of a story

A new collection will socialize your living room

Ikea has no plans of changing its obvious roots in the Nordic design heritage. However, the new plans revealed are that Ikea will collaborate with the Danish design company Hay and launch a common collection of furniture, lighting, accessories and textile designs in 2017.

Rolf Hay, co-founder of Hay says:

- Right from the beginning, we felt that Ikea has a very open culture. They were not afraid of sharing. From my point of view, that was one of the reasons why I was attracted to working with them, that we could actually learn something from one another.

Read more: Ikea repeats collaboration with designer Piet Hein Eek

Mette Hay, co-founder of Hay continues:

- I think the time we are living in are so much about sharing experiences, the future is so much about collaborations.

Read more: Ikea launches collection with street fashion-designer Chris Stamp

In their collaboration Ikea and Hay have worked to understand what the true functional and emotional needs are in the modern 21st century home. The collection acknowledges changes that are taking place, how life is becoming more fluid, and how the idea of function by room is dissolving. The resulting products combine technical innovation, aesthetic confidence and a shared ambition to make exceptional design accessible to all.

A key ambition has been to re-imagine what the basic products that everybody need are, and to create new designs to meet those needs. Marcus Engman, Design Manager at Ikea, says:

- When we see the world is changing, how people lives and use of products are changing, we have a duty to reinvent our basics.

The collaboration was revealed at the live broadcast and streamed media event Democratic Design Day in the morning on 8th June, where 250 influencers and people from international media visited Älmhult, the heart of Ikea, to learn about the latest activities and the coming collections from Ikea.


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