Conventional thinking restricts Nordic design

| By Dorrit Bøilerehauge | Notify the newsdesk of a story

Thomas Dickson on the future of Nordic

Recently, the media have discussed the trends in design, with the market seemingly catering for recycling of products and redesign of classics. The trend has been interpreted as a sign of the consumers’ search for comfort and security.

Nordic Design News consulted Thomas Dickson, designer, Danish design expert, and author of a number of bestselling books on design, in order learn more about the trends and the future prospects for Nordic design.

- One could wish for the unique and the smaller design players to become prioritized by consumers. However, in my view, that trend will be picked up only by a certain segment of the market. That segment is already into second-hand shopping and searching for unknown designers from the 1950s. Design from the 1950s is presently sold at very high prices at the auctions, says Thomas Dickinson.

- On the other hand, the large producers still have obvious advantages by their large scale operations, and that may leave the middle-sized producers in a very difficult position, as they are neither unique nor competitive in terms of prices.

A Nordic wakeup call

Regarding the future trends in style, Thomas Dickson reflects:

- We may see authenticity, craftsmanship and sustainability as the central future concepts for design, but how the form and style will be is difficult to predict.

- Nordic design can become a point of reference internationally, if we want that it to be. But when looking at a great deal of Nordic design at present, it is quite evident, that we are still constricted by too much conventional thinking in design and too little innovation. Our only advantage is, that right now no one else does it better.
More about: Thomas Dickson
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