Do you know what design is?

| By Dorrit Bøilerehauge | Notify the newsdesk of a story

Christian Bason and other Danish design experts frame the future

Design as a concept has become immensely popular during the last decades. So popular that using the term design as a replacement for words like write, manufacture, draw, construct, and develop is past being fashionable. It has become common usage.

But as many highly skilled people have design as their profession and passion, it calls for reflection and dialogue in order to pinpoint, how we understand the term design, what design can do, and indeed where design is heading.

During five sessions at Designwerck in Copenhagen, FAOD (The Trade Union for Architects and Designers) and Three Point Zero have hosted a number of Danish design expert dialogues on design as an art, as the solution to the world’s challenges, as craftsmanship, and as the basis of innovation strategies.


As the spectre is diversified, Nordic Design News talked to Steinar Valade-Amland, Three Point Zero, to learn about the outcome of the Design Dialogues: ”The dialogues have worked as a platform for discussing highly central issues, which have not been addressed by any other fora. Many of the panel participants have realized that even though they appeared as having countering views at a first glance, they are supplementing each other to a degree where future co-operation is likely.” Steinar Valade-Amland continues: ”Our last dialogue with Christian Bason, CEO of Danish Design Centre, and Øivind Slaatto, Slaato Design, focused on design’s future role and contribution. That dialogue in particular revealed that the designer’s role may seem like a kaleidoscope, as it comprises the designer as a creator, an apprentice, and a process facilitator to mention just a few.“

Design for contribution not consumption
Steinar Valade-Amland rounds off: ”As designers are central figures in both material and immaterial processes, it calls for a flexible framework in order to contain the entire scope, and keep a focus on the complimentary aspects rather than ranking and exclusion. Regarding the future of design, one movement is central. Designers are very keen on contributing in the development of something meaningful. Solutions that address and solve specific problems. Design with the purpose of creating new needs and increased consumption is no longer on the wish list. A great number of designers feel that they have been part of the negative consequences of affluence, and they now distance themselves from that. There is a new and profound ambition that makes designers search for contributions that add value, make sense and improve the common experience.”

The Design Dialogues may continue in Aarhus, Denmark, during the Autumn.


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