Craftsmanship comes first

| By Simon Dinsen Hansen | Notify the newsdesk of a story

PP Møbler manufactures designer-chairs from raw wood to finished product - top-quality craftsmanship and sustainability is required

At the family-owned Danish furniture-manufacturer PP Møbler, quality is above all, says co-owner and CEO Søren Holst Pedersen.

Among other things, PP Møbler manufactures 55 different models by Danish architect Hans J. Wegner, with respect for the raw materials and good craftsmanship.

- The bank tells us that we have to focus more on making money, but to us the money is tertiary. First is good craftsmanship, second is the environment and the employees, explains Søren Holst Pedersen, who is also a trained carpenter and wood technician.

CO2-neutral workshop

The wood arrives in thick, raw planks, with a direct traceable lineage back to the origin. When working with oak, PP Møbler selects wood from Denmark and Germany, to ensure that the product comes from sustainable forestry.

That is just one way that PP Møbler has managed to keep themselves CO2-neutral. All the scraps from manufacturing ends up in the biomass-furnace in the basement below the workship.

- We're located in the middle of a suburban neighbourhood, so we need to take care of our neighbours and make sure that we always keep that in consideration in everything we do, says Søren Holst Pedersen.

The chair is the hardest craft

In the workshop, carpenters, upholsterers and woodcutting machinists are busy at work with creating the 55 designs by Wegner - and the chair is one of the most difficult crafts to master.

- With chairs, it's of course important to sit well, but you also have to be able to look at it from every angle, front and back, the CEO explains.

- We do not compromise on quality and craftsmanship, and we're stubborn, he says.

New designs rising

Even though PP Møbler primarily manufactures Wegner, they do also create furniture for new designers - but it's hard to make your way into the market as a new designer, selling quality furniture.

- It's hard to get the young designers to draw something that can actually be put into production, because the cost of manufacturing is the same as Wegner. And if they're given the same price, buyers would rather choose Wegner over the unknown designers, Søren Holst Pedersen says.

This article was brought to you in collaboration with Jern- og Maskinindustrien.

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