Rosendahl renewal in style

| By Dorrit Bøilerehauge | Notify the newsdesk of a story

The 2.0 of household heavyweighter by David Andersen

Rosendahl Copenhagen is a household name, and today also the house of a number of iconic brands. The Rosendahl products are not only on the Nordic, but also on a wide range of international tables. Such a long-lived popularity can be a two-way street, as the popularity of the brand may also restrict its further development. Not all markets are equally keen on change and development but prefer tradition to disruption.

As the company’s VP of Global sales and marketing, Charlotte Fly Andersen, explains, Rosendahl was very aware of its own success and its limitations when they met the well-know fashion designer, David Andersen, and hired him as the creative director of the Rosendahl brand. Apart from being a renowned fashion designer and brand owner, David Andersen had also demonstrated his secure hand in numerous other designs of bicycles, sweets, bottles, kitchen equipment, curling irons, packaging – and couture.

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Now, a couple of years later, David Andersen is the creative director of all brands at Rosendahl counting Holmegaard, Arne Jacobsen, Kay Bojesen, Juna, Bjørn Winblad, and Global. The brands have been transformed to meet and match the markets of 2016 and onwards. This week the results, Rosendahl 2.0, were presented at a stylish launch event at the company’s headquarters designed by Jørn Utzon, where the guests had the opportunity of scutinizing both new designs and designers.

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David Andersen explained the 360° transformation of the Rosendahl brand: “We have changed everything. Packaging, retail display, the outline of old and new products in the Rosendahl family. In addition, we introduce a wide range of new products. In our transformation, we have cooperated in our design team here at Rosendahl and also with number of carefully selected and well-established designers.”

The new products will not be on the market until September, but there is a varied selection to look forward to. Names like Nana Ditzel, Pil Bredahl and Eva Harlou may sound familiar to some. And if not – there is always David Andersen. Last, but in no way, least.
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