When the wood speaks for itself

Danish design-firm Loudliving is based on innovation, proud history - and a strong affinity for wood in all shapes and shades

When the young design-company Loudliving launched the Børsen table last year, owner Rasmus Greve and his talented staff soon made waves in the Danish design industry.

Utilizing and re-purposing the old herringbone floor from the iconic Børsen building in Copenhagen, this line of limited edition tables already has more than 150 years under the belt.

- The Børsen table really is our most spectacular creation yet, and it really gave us the opportunity to make a name for ourselves and step into the design-scene, with lots of attention from the media, says Rasmus Greve.

A love of wood
But the succes of Børsen doesn’t mean that Loudliving is resting on their laurels. Quite the contrary.

Rasmus Greve has wood in his veins. From his father, a cabinetmaker, to his brother, a carpenter, Rasmus Greve himself has been dealing with wood for the past 18 years.

- There's a lot of pride in what we do. Shaping and working with wood is amazing, and it's the kind of material that is ever-changing. Wood has a warmth and glow that is really special, and there's so many nuances that you could never find in man-made materials like plastic. The original thing is always the best, Rasmus Greve says.

Creating Loudliving
By now, Loudliving has launched a line of tables inspired by current trends, which also gives a nod to the herringbone-pattern from Børsen.

- This pattern gives us lots of opportunities to create different expressions, because every single stick of wood can be varied. With planks, you have a much more uniform look, but the herringbone allows us to play with different types and colours of wood, says Rasmus Greve.

For the brave, Loudliving offers dyed wood in startling colours like green or blue, but even in the raw, natural varieties the result is quite striking. And the mixing of materials is a big thing, whether it be brass or even marble, which is coming up next.

- Mind you, this marble is not the regular black and white; we’re working with semi-precious stones, which is this crazy slab of marble that is constructed and polished, and reminds you a lot of actual wood. In combination with different kinds of lighting, it completely changes it’s character and expression, says Rasmus Greve.

Remember your DNA
But even when moving into new materials, it’s important to remember the common thread; especially as an up-and-comer.

- That way, you can really establish your brand on a solid base. People should be able to recognize your designs, so we always aim to stay true to ourselves, he explains.

The market for wooden plank tables has been booming these past few years, and the large supply of styles is starting to hurt the pocketbooks of major manufacturers. Another reason why it’s so important to stand out.

- We try to come up with things that are still done by hand and can’t be mass-produced. These designs need the human touch, and we aim to honour the classic craftsmanship, to get the proper finish and quality, Rasmus Greve concludes.

Keep up-to-date with Nordic Design News

Write a comment

Most read

The front page right now

Ferm Living decorates new Copenhagen restaurant

New Asian fusion restaurant IBU meets the calm and elegant visual concept of Ferm Living, turning the restaurant into a place in which you want to linger

Carl Hansen & Son opens flagship store in San Francisco

Carl Hansen & Son continues to advance its strategy of international expansion with the opening of a new Flagship Store in San Francisco

Big personality in mini format

Kay Bojesen Denmark introduces the ultimate new addition to the family: a baby-brother-sized Monkey, recreating Kay Bojesen’s familiar design in a charming miniature format.

Time for coffee and cake with Kähler

This spring Kähler are introducing the perfect elements for afternoon coffee and cake

Lighting up the onion canister

Last year, when Bjørn Wiinblad Denmark launched the charismatic “Flower Head”, this represented a step towards a more minimalist look for Wiinblad’s familiar universe

Wishbone chair in ancient oak

Carl Hansen & Son celebrates Hans J. Wegner’s 104th birthday on April 2 with a special edition of his iconic Wishbone Chair in Ancient Oak


Welcome to Stripeorama

Normann Copenhagen has created a magical space at Kunsthal Charlottenborg for the Copenhagen International Documentary Film Festival

Poet Sofa is back on tapered legs

House of Finn Juhl is relaunching the iconic Poet Sofa with Tapered Legs

New statement side table from Nomess

Delicate shelves for flexible storage

The Royal System and the Butterfly Shelf celebrate their 70th and 60th anniversaries this year

New lamp series play with graphic shapes

For the love of spring

Sofakompagniet is showcasing their new collection, rich in colour and in other words perfect for the change of seasons

Warm Nordic launches Gesture Chair in 1st edition

Hans Olsen's design classic Gesture Chair is now presented in an exclusive 1st Edition by new brand Warm Nordic

Thrilling textures for summer and spring

Zooming in on new structures, textures, and materials the SS18 collection from Ferm Living features appealing textiles and fabrics in new series of cushions and blankets

Multifunctional bedside lamp from Dyberglarsen

Carafe for connoisseurs

With the aura of Don Draper and elegant retro vibes, the bar trolley has made a huge comeback - and so has stylish storage

Easter egg-stravaganza from Wiinblad

Soft like velvet

Fabula Living launches Loke - a rug of hand-woven woolen yarn, with the softness and high gloss of the finest velour.

Iconic Hunting Table is relaunched

Carl Hansen & Son adds furniture designer Børge Mogensen to its portfolio of major Danish designers

Georg Jensen Damask Easter Collection celebrates 40 years

Ikea launches collection with street fashion-designer Chris Stamp

Design award for Vedum

Verner Panton presents new table with multiple functions

In the future, “Move” by Verner Panton will be available in new sizes and materials

House of Finn Juhl unveils new showroom concept in Japan

In February, House of Finn Juhl opened its first showroom in Japan

Spring collection from Bolia is “a turning point”

See all News from the companies

Sustainability in focus at Formland

World-famous interior blogger to attend Formland

Come to Vivanti Fair in Dortmund this weekend

A social living room moves into Formland

Free tickets for Vivanti Fair in Dortmund

Creativity shapes the future at Formland

Unique Michelin experience at Formland

Formland launches new trend collaboration

Dortmund Regional Order Days in January 2018 

[Auditorium & Learning - Optimise Your Space]

Grab our latest Look Book online now!

Come and see us in Oslo!

CADEAUX Leipzig – 2.- 4. September

Designer's Saturday 2017

Design duo brings creative settings to Formland

Installation-free bioethanol fires in Vitoria Stone Hotel

Four Design is Growing

Glass wall with the industrial New Yorker-look

Install glass walls without ruining the floor

Designbrands flock to Formland: Attractive area expanding

Northern Europe's largest laser cutting capacity in plastic!

Need inspiration?

Vivanti Fair July 2017

Custom-made sliding doors for house with sloped ceilings

Glass wall with the industrial New Yorker-look

Send to a collegue