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A modern day candy store for grownups

Normann Copenhagen launches the design concept Daily Fiction - and opens shop in Copenhagen Airport

If you love design and travel, Normann Copenhagen has a bit of good news for you. This week, the design-company opened up shop in Copenhagen Airport, launching their new line Daily Fiction in collaboration with Femmes Régionales.

The new shop gives the more than 26 million passengers an opportunity to explore the conceptually blue Daily Fiction-universe. And for a young, ambitious brand as Normann Copenhagen, the airport is the perfect place to get as much exposure as possible.

Daily Fiction encompasses more than 200 exquisite small designs for day-to-day use such as notebooks, gift wrapping, stickers, pencil sharpeners, scissors, various writing instruments and much, much more. The Daily Fiction universe is intended as a candy shop for grown-ups, where you want to take everything home with you and experience that special ”I-want-it-all-feeling”.

Daily Fiction is inspired by the way collections are created in the world of fashion, through components such as colour combinations and great use of materials and prints.

Daily Fiction is defined by its attention to detail, which is reflected in a contrasted blend of materials of dry over shiny, high-gloss over matte surfaces and moulded shapes over fabrics. The materials consist of a mixture of canvas, velvet, metal, glitter, metallic, plastic and paper, with a range of surfaces carefully chosen to give the collection its tactility.

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