Danish design ready for the Olympics

Denmark has been granted the opportunity to set up a pavillion on famous Ipanema Beach during the Rio 2016 Olympic Games

The Danish Ministry of Business and Growth and VisitDenmark have unveiled the plans for a spectacular Denmark House in Rio de Janeiro during the Summer Olympics 2016.

Located on the world-famous Ipanema Beach in an impressive 300m2 pavilion designed by renowned Danish architecture firm Henning Larsen Architects, the official Denmark House; the 'Heart of Denmark' pavilion, will be a fitting venue to entertain international media, athletes, VIPs and potential business partners and to attract the general public and international visitors to an abundance of events and activities – Danish style.

Unique opportunity

- Showcasing the best of Danish culture, lifestyle, food and design in one of the most famous beaches in the world during the Olympic Games in Rio enables us to connect with the local citizens, tourists, business people and international media and to tell them the more about our great destination and the many exciting opportunities it offers, says CEO of Visit Denmark, Jan Olsen.

- Building on Danish values, such as sustainability, innovation, great design, presence and a sense of community, the Danish pavilion is all about sharing information and togetherness and will be accessible to all, Mr Olsen adds.

Read more: Reform – design in the slipstream

The pavilion is one of the few national houses open to the public and will be a platform to share stories and know-how about Danish business, sports and tourism as well as highlighting Danish culture and tradition to an international audience.

Inspired by Brazilian architect
The Danish pavilion has been designed as a super simple tent construction composed of four sections of metal profiles covered in white canvas.

The pavilion’s simple and light expression is a reference to Nordic architecture and to Denmark’s maritime history. However, its shape also pays tribute to Rio de Janeiro’s hilly landscape and the design was inspired by Brazilian architect Oscar Niemeyer’s iconic style.

The pavilion will be illuminated at night where the shape and lighting of the pavilion will create the colours and contours of the red and white Danish flag.
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