Oomph – the women who coloured Sweden

Malmö Konstmuseum puts a scope on the influence of female designers in the 40's and 50's

At Malmö Konstmuseum this summer, all eyes are on the female creators who put their strong design in the foreground of Swedish everyday life in the 40's and 50's.

"Oomph - the women who coloured Sweden" is an exhibition about the women who made the revolution in the kitchens, in linen cupboards, living rooms and in the textile industry. With glass, textiles, ceramics and radical ideas about the future of housing, they put Sweden on the international design map in the mid-1900s.

This summer's exhibition directs the spotlight on the female designers. With glass, textiles, ceramics and furniture, it is a panorama of the years 1944-64. During this period, the color in design really broke through. Many female designers engaged in the increasingly acute housing problem and challenged the traditionally designed home.

After the war arose new production opportunities. New habits required new forms and materials. But still many doors remained closed to female designers.

In the exhibition, you can visit some places that tell the stories of the postwar-era's most burning issues in design and form - the home-exhibition "Vi bo i Friluftsstaden" in 1944, H55 in Helsingborg and the Triennale in Milan, where several Swedish female designers got their international breakthrough in the 1950s.

The exhibition presents thirty designers, including Viola Gråsten, whose fabric patterns "Oomph" gave its name to the exhibition, Signe Persson-Melin, Astrid SAMPE, Kerstin Hörlin Holmquist, Ingrid Atterberg, Sonna Rosen, Greta Grossman, Ingeborg Lundin, Torun Bülow-Hübe, Lena Larsson, Ingrid Dessau, Hertha Bengtsson, Karin Björkquist, Marianne Richter, Mari Simmulson and Katja of Sweden.

Oomph can be experienced from June 1st to September 1st.

Keep up-to-date with Nordic Design News

Write a comment

Most read

The front page right now

Ferm Living decorates new Copenhagen restaurant

New Asian fusion restaurant IBU meets the calm and elegant visual concept of Ferm Living, turning the restaurant into a place in which you want to linger

Carl Hansen & Son opens flagship store in San Francisco

Carl Hansen & Son continues to advance its strategy of international expansion with the opening of a new Flagship Store in San Francisco

Big personality in mini format

Kay Bojesen Denmark introduces the ultimate new addition to the family: a baby-brother-sized Monkey, recreating Kay Bojesen’s familiar design in a charming miniature format.

Time for coffee and cake with Kähler

This spring Kähler are introducing the perfect elements for afternoon coffee and cake

Lighting up the onion canister

Last year, when Bjørn Wiinblad Denmark launched the charismatic “Flower Head”, this represented a step towards a more minimalist look for Wiinblad’s familiar universe


See all News from the companies

Formland challenges perfection

Sustainability in focus at Formland

World-famous interior blogger to attend Formland

Come to Vivanti Fair in Dortmund this weekend

A social living room moves into Formland

Free tickets for Vivanti Fair in Dortmund

Creativity shapes the future at Formland

Unique Michelin experience at Formland

Formland launches new trend collaboration

Dortmund Regional Order Days in January 2018 

[Auditorium & Learning - Optimise Your Space]

Grab our latest Look Book online now!

Come and see us in Oslo!

CADEAUX Leipzig – 2.- 4. September

Designer's Saturday 2017

Design duo brings creative settings to Formland

Installation-free bioethanol fires in Vitoria Stone Hotel

Four Design is Growing

Glass wall with the industrial New Yorker-look

Install glass walls without ruining the floor

Designbrands flock to Formland: Attractive area expanding

Northern Europe's largest laser cutting capacity in plastic!

Need inspiration?

Vivanti Fair July 2017

Custom-made sliding doors for house with sloped ceilings

Send to a collegue