Oomph – the women who coloured Sweden

Malmö Konstmuseum puts a scope on the influence of female designers in the 40's and 50's

At Malmö Konstmuseum this summer, all eyes are on the female creators who put their strong design in the foreground of Swedish everyday life in the 40's and 50's.

"Oomph - the women who coloured Sweden" is an exhibition about the women who made the revolution in the kitchens, in linen cupboards, living rooms and in the textile industry. With glass, textiles, ceramics and radical ideas about the future of housing, they put Sweden on the international design map in the mid-1900s.

This summer's exhibition directs the spotlight on the female designers. With glass, textiles, ceramics and furniture, it is a panorama of the years 1944-64. During this period, the color in design really broke through. Many female designers engaged in the increasingly acute housing problem and challenged the traditionally designed home.

After the war arose new production opportunities. New habits required new forms and materials. But still many doors remained closed to female designers.

In the exhibition, you can visit some places that tell the stories of the postwar-era's most burning issues in design and form - the home-exhibition "Vi bo i Friluftsstaden" in 1944, H55 in Helsingborg and the Triennale in Milan, where several Swedish female designers got their international breakthrough in the 1950s.

The exhibition presents thirty designers, including Viola Gråsten, whose fabric patterns "Oomph" gave its name to the exhibition, Signe Persson-Melin, Astrid SAMPE, Kerstin Hörlin Holmquist, Ingrid Atterberg, Sonna Rosen, Greta Grossman, Ingeborg Lundin, Torun Bülow-Hübe, Lena Larsson, Ingrid Dessau, Hertha Bengtsson, Karin Björkquist, Marianne Richter, Mari Simmulson and Katja of Sweden.

Oomph can be experienced from June 1st to September 1st.
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