Young design company prepares for growth

With a base of best-selling lamps and furniture, young danish design-firm Please Wait to be Seated aims to triple the profits in a few years

Three years ago, former photographer Thomas Ibsen started his firm Please Wait to be Seated with the ambition of a working life filled with great design.

The initiative started as an agency representing furniture design from the German architect Egon Eiermann, but over recent years there are more self-produced furniture and lighting products.

These are developed in close cooperation with young Danish and international designers (such as British Faye Toogood and Dutch Os & Oos).

- The range is carefully curated and clearly has its own unique expression. We want to create classics in high quality that can be passed on through generations. Nothing less. We have experienced a lot of interest in the company's new designs, partly thanks to international lifestyle magazines. This has resulted in several nominations for Danish and international design awards and has driven up de demand. This amazing momentum allows us to scale our business concept and press the accelerator, says founder Thomas Ibsen.

Thus, Please Wait to be Seated has just been turned into a stock company, thereby adding further capital and expanding the ownership structure with a new CEO.

In September 2016, Peter Mahler Sørensen was appointed new CEO and co-owner. Peter is a former CEO and co-owner of Engelbrechts Furniture A/S - and has more than a decade's worth of experience with management consulting, branding and communications for Brandhouse A/S.

- When entering a new partnetship, you have to have chemistry and a shared vision, to create a common ground on which to develop. You have to share the same ambition of where you want the business to go, says Peter Mahler Sørensen.

Thomas and Peter met in connection with a photoshoot for a larger advertising campaign for a large design company back in 2006. Their mutual interest of good design has now brought them together as partners in Please Wait to be Seated. Thomas will continue to focus on further developing the company's design collection and brand.

- We have great ambitions and believe that we are eligible for a wide range of European and overseas markets. A challenge that we are going to approach in a very structured way. There is a lot of potential just waiting to be redeemed, and we are hoping that the steps we are taking now will turn Please Wait to be Seated into a much more international business, the new CEO concludes.

Keep up-to-date with Nordic Design News

Write a comment
The front page right now

New CEO at Sofakompagniet

Henrik Andersen is taking over from co-founder Christian Rudolph, moving the headquarters to new premises

Connected by nature

This winter Bang & Olufsen is introducing a new limited collection of their wireless speaker systems, in lush shade of green

Multifunctional design from Jensenplus

Astep launches 548 in grey

The new color is the latest addition to the Flos with Sarfatti Collection

Fashion meets furniture

House of Finn Juhl collaborates with Paul Smith for an exhibition in London

Flügger gets off of the trend-wheel

When we talk about decor, there is a great focus on seasonal colours and materials. But now, Flügger will focus on long-term solutions


Christmas according to Bjørn Wiinblad

Bjørn Wiinblad Denmark is launching this year’s new Christmas products

Northern takes a new look at Nordic design

New lifestyle brand Northern launches with statement-making products and a fresh vision for Nordic design

What's your DNA?

Exhibition challenges 9 selected design studios to imagine what their DNA would look like physically in shape, material and experience

Sweden opens its first virtual design museum

Sweden’s First Virtual Design Museum is focusing on both architecture, design and fashion

Beoplay is giving music a prominent place in the home

Designed by Cecilie Manz and finely tuned by Bang & Olufsen, this little speaker packs a punch

Two carafes in one

Mater x Eva Harlou introduces Double Bottle, a remarkable reinvention of the glass carafe

Flowers and feathers

Bjørn Wiinblad Denmark is launching two new products to spice up the table: Egg cups shaped like little birds, and a salt and pepper set with a flower motif

Versatile classic loses the armrests

Sika Design removes the armrests from their most popular chair

Kvadrat is opening new Copenhagen flagship store

Kvadrat’s new Copenhagen showroom opens on 23 November and is designed by Ronan and Erwan Bouroullec

Mirrored tiles with Parisian feel

The current demand for colors, texture and details quickly spreads to the most intimate space of the house - the bathroom

Carl Hansen and Jim Thompson collaborate on Wegner classic

Richness of colors and minimal forms come together in perfect harmony in Wegner's Shell Chair in exclusive silks

The Pato family welcomes a new member

Fredericia presents a new chair for the Pato collection that blends functionality, comfort and durability; making it the perfect choice for a variety of settings

A new Point of View

Check in at the Vipp hotel from November 1st

Danish design brand Vipp invites you for a stay at a very unconventional hotel

Bolia goes to Austria

Close Contact explores leather and skin

GALLERY: Sørensen Leather, Norm Architects and Kinfolk in stunning photographic exhibition

New hurricane vases from Ro

A partner for Santa Claus

Kay Bojesen is now launching a partner for Santa Claus, complete with her own wooden spoon, to really make the Christmas season a festival of the heart

Unique candlestick from Råwerk Original

Mater presents Grace

This lamp braves all weather

Mini-lamp with maxi effect

Jacob Jensen Design wins for vodka

Colibri is stylish and sustainable

Erik Jørgensen pops up in New York

The Runway Issue is live

Young designer reinterprets the rocking chair

Salt and pepper with a twist

Iconic classics with steel blue stripes

See all News from the companies

Formland launches new trend collaboration

Dortmund Regional Order Days in January 2018 

[Auditorium & Learning - Optimise Your Space]

Grab our latest Look Book online now!

Come and see us in Oslo!

CADEAUX Leipzig – 2.- 4. September

Designer's Saturday 2017

Design duo brings creative settings to Formland

Installation-free bioethanol fires in Vitoria Stone Hotel

Four Design is Growing

Glass wall with the industrial New Yorker-look

Install glass walls without ruining the floor

Designbrands flock to Formland: Attractive area expanding

Northern Europe's largest laser cutting capacity in plastic!

Need inspiration?

Vivanti Fair July 2017

Custom-made sliding doors for house with sloped ceilings

Glass wall with the industrial New Yorker-look

Induflex nominated for The Academic Award 2017

Formland and Eckmann Studio invite to grand opening

How to get a stripe of natural luxury in your new sliding doors

Customized furniture

Save up to 20% on wardrobes and coffee tables

Can a shelving unit be used as a sliding door?

Montana at the Salone del Mobile 4–9 April

Send to a collegue