Step into the ultimate brand universe

Normann Copenhagen’s new headquarters appear as an experimental, artistic universe in brushed steel, lively terrazzo, and eye-popping colour combinations

For just over a month the doors to Normann Copenhagen’s flagship store in Copenhagen have been covered with a mysterious pink foil. Behind the scenes, work has been going on at a feverish pace.

The new combined flagship store and showroom presents an exclusive and bold design concept that captures the essence of the Normann Copenhagen brand.

- We want to give visitors the feeling they’re moving around in an art installation. We’ve played with the contrast between warm and cold in a contemporary interior environment that pays homage to premises that are very worthy of preservation, says designer Hans Hornemann, who in cooperation with Normann Copenhagen’s Brand Manager, Britt Bonnesen, developed the concept and design of the new showroom.

The style is raw and industrial, with a contrasting blend of materials. Epoxy, steel, reflective glass and coloured acrylic meet more organic elements like plush rugs and shimmering terrazzo. The old cinema’s original classical details have been carefully restored, and stucco work and bas reliefs create a beautiful contrast to an emerald green ceiling and oyster grey walls.

A voyage of discovery through zones

The showroom is divided into four different zones: Hall, Stage, Ballroom and Gallery, which take the visitor on an inspiring journey of discovery through the Normann Copenhagen universe.

The experience at Normann Copenhagen’s showroom isn’t defined exclusively by the design concept, but also by the enormous amount of detail that permeates everything from the moment you step into the reception area to when you finally leave with your furniture.

The company has worked on enhancing the coherence between the brick-and-mortar store and the online shop, so the shopping experience is optimised into a fluid, efficient process. With the mobile checkout, you can make your purchase while sitting comfortably in the chair you’re about to order. And there’s no longer any need to pick it up at the store – it can be delivered right to your door.

- The showroom will offer bold compositions and extravagant showpieces, such as lounge chairs covered in wild, exclusive fabrics. You can obviously order the exact same chair, but you can also merely let yourself be inspired by colours and moods. Coming here should be an experience, concludes Britt Bonnesen.


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