Rosendahl acquires Lyngby Porcelain

Denmark's biggest design group adds yet another classic brand to their portfolio for multimillion sum

After 43 years, Lyngby Porcelain was relaunched in 2012. Now, Rosendahl Design Group is acquiring what was once one of the largest porcelain factories, and the company behind the iconic Lyngby Vase, for a multimillion sum.

- We see great potential in Lyngby Porcelain, which goes really well with our mission to rediscover Danish design classics. The Lyngby Vase is a good example of such a rediscovery. Most people know of the Lyngby Vase, but there is also a treasure chest of other iconic designs, just waiting to be relaunched. That is the main factor in this acquisition, and we look forward to sharing even more of their beautiful design with our customers, says Henrik Rosendahl, CEO of Rosendahl Design Group.

300,000 vases in four years
The iconic Lyngby Vase has so far been synonymous with Lyngby Porcelain and in just four years it has sold more than 300,000 copies in Denmark and abroad. In fact, demand has now and then been so great that the factories couldn't keep up.

- We have had to say no to more customers, because we simply have not been able to keep up. Even though it was conceived as a side project to our existing brand Karakter, Lyngby Porcelain soon became so successful that we practically had to put everything else on hold. We look forward now to resume, says Christian Elving, founder of Karakter.

- We came to the decision that it was time to find new, powerful force that could bring Lyngby Porcelain to the next level. Rosendahl Design Group shares our love of classic design and has an impressive success rate with some of the biggest Danish design treasures. From our perspective Rosendahl Design Group is the perfect buyer, says Christian Elving.

Will grow on export
It is the second time in seven months that Rosendahl Design Group is acquiring a classic Danish design company. The family-owned business now has eight independent brands, which together are expected to generate sales of just under half a billion kroner in 2016.

- We are moving fast at the moment, but Lyngby suited us well. We have big ambitions, and in a business perspective, we are quite dependent on our domestic markets, with a very large proportion of our sales in Denmark and Norway. Lyngby Porcelain could be one of the keys to grow on markets abroad, says Henrik Rosendahl.

Rosendahl Design Group now includes Rosendahl, Holmegaard, Kay Bojesen, Global, Arne Jacobsen, Bjorn Wiinblad, Juna and Lyngby Porcelain.


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