Greta Grossman

This week's featured designer maintained a prolific forty-year career and received great recognition for her work in industrial design, interior design and architecture

Greta Magnusson-Grossman (d. July 21, 1906 – d. August 1999) was a Swedish furniture designer, interior designer, and architect. She was one of the few female designers to gain prominence during the mid-20th century architectural scene in Los Angeles. Her early exposure to European Modernism deeply influenced her later architectural work, seen as a synthesis of European ideals and the culture and lifestyle of Southern California.

Magnusson descended from a family of Swedish cabinetmakers, and was a woodworking apprentice at furniture manufacturer Kärnans in Helsingborg after she graduated from Ebba Lundbergs Högre. During her apprenticeship in Helsingborg, she was the only female in the workshop. Grossman recognized the drawbacks of being a female artist and stated that she felt she had, "to be a step ahead or else". In 1928, Magnusson went on to study Furniture Design at Konstfack in Stockholm. She later studied architecture at the Royal Academy of Technology in Stockholm.

In 1933, having successfully completed her fellowship at the renowned Stockholm arts institution, Konstfack, she opened Studio, a combined store and workshop. During the same year Grossman married jazz musician, Billy Grossman with whom she later emigrated to the United States, settling in Los Angeles.

Through the 40's and 50's Grossman exhibited her designs at museums worldwide, including MoMA in New York and The National Museum in Stockholm.

The most iconic products Greta Grossman designed in the 40's and 50's were the Gräshoppa floor lamp and the Cobra floor and table lamps. In 1950, the Cobra lamp won the Good Design Award and was subsequently exhibited at the Good Design Show at the Museum of Modern Art.



Keep up-to-date with Nordic Design News

Write a comment

Most read

The front page right now

Ferm Living decorates new Copenhagen restaurant

New Asian fusion restaurant IBU meets the calm and elegant visual concept of Ferm Living, turning the restaurant into a place in which you want to linger

Carl Hansen & Son opens flagship store in San Francisco

Carl Hansen & Son continues to advance its strategy of international expansion with the opening of a new Flagship Store in San Francisco

Big personality in mini format

Kay Bojesen Denmark introduces the ultimate new addition to the family: a baby-brother-sized Monkey, recreating Kay Bojesen’s familiar design in a charming miniature format.

Time for coffee and cake with Kähler

This spring Kähler are introducing the perfect elements for afternoon coffee and cake

Lighting up the onion canister

Last year, when Bjørn Wiinblad Denmark launched the charismatic “Flower Head”, this represented a step towards a more minimalist look for Wiinblad’s familiar universe

Newsletter

See all News from the companies

Trade fair for gifts and home trends in September

Formland challenges perfection

Sustainability in focus at Formland

World-famous interior blogger to attend Formland

Come to Vivanti Fair in Dortmund this weekend

A social living room moves into Formland

Free tickets for Vivanti Fair in Dortmund

Creativity shapes the future at Formland

Unique Michelin experience at Formland

Formland launches new trend collaboration

Dortmund Regional Order Days in January 2018 

[Auditorium & Learning - Optimise Your Space]

Grab our latest Look Book online now!

Come and see us in Oslo!

CADEAUX Leipzig – 2.- 4. September

Designer's Saturday 2017

Design duo brings creative settings to Formland

Installation-free bioethanol fires in Vitoria Stone Hotel

Four Design is Growing

Glass wall with the industrial New Yorker-look

Install glass walls without ruining the floor

Designbrands flock to Formland: Attractive area expanding

Northern Europe's largest laser cutting capacity in plastic!

Need inspiration?

Vivanti Fair July 2017

Send to a collegue

0.155