Verpan opens first flagship store

The iconic Danish design-house opens their first flagship store in Aarhus, Denmark

Design house Verpan, which carries Verner Panton's heritage and produces and markets his work, is going to open its first flagship store.

The store will be situated in Vestergade in Aarhus - very close to Magasin du Nord and Illum Bolighus - and opens in February.

CEO of Verpan Peter Frandsen finds it quite natural to start a new retail adventure in the capital of Jutland.

- Our entire team is based in Aarhus and Horsens and in the initial phase it is smartest to make it a place where the team is close by. When it is up and running, then it is natural to look at other cities. It's just easier to start in our own backyard, than in Berlin, he says to Wood-Supply.dk.

With the store Verpan expects to support its retailers, not stealing customers.

- We are not the first in the industry that have made it here, and we have seen what it has done for other brands. So we're not trying to compete with our retailers, but rather support them and we expect a positive spin-off for our other sales channels.

The expectation is simply to increase focus and attention to Verpan products to a degree which has a positive impact on sales in all stores where Verpan retails.

Peter Frandsen emphasizes that this won't be a showroom for professional contract customers.

- That's the reason why it can't be situated in a container at the harbour with no traffic. The location in the city centre is important to give us some knowledge and experience, and we will launch some more retail-oriented products.

Verner Panton (1926-1998) is remembered especially for images of spaces from around 1970, which he enveloped completely in colors like popping red and orange and radical forms. It made him known as a flamboyant anarchist and provocateur at the design stage.

And so he was, but that was only a very small part of his work, says Peter Frandsen.

- We're not doing a tribute to his 70's image, and people should not come in and expect a retro experience. Design-wise, he was broad, and that's what we want to showcase. We will also show that he didn't design for the elite. He had a wide range of products, which we haven't had the chance to show in the past, but here is the golden opportunity, says Peter Frandsen.


Keep up-to-date with Nordic Design News

Write a comment
The front page right now

Carl Hansen & Son opens new flagshipstore in Stockholm

Carl Hansen & Son is cementing its position in Scandinavia with the opening of a new flagship store at Karlavägen 76 in Stockholm

Bang & Olufsen to breathe new life into vintage speakers

Bang & Olufsen teams up with Hifiberry to launch a new open source DIY-product, which will enable customers to upgrade vintage speakers to today’s wireless standards

Three new piggy banks from Kähler

An icon for living

2018 marks the 25th anniversary of the classic Trinidad chair, designed by legendary designer Nanna Ditzel

Note designs collection for Fogia

Note Design Studio has launched a mini collection for Fogia during Stockholm Design Week

Light of a Nordic nature

With inspiration from the Nordic light and feel of the Nordic nature, the new Danish lighting brand, Nuura, creates exclusive aesthetic lighting

Newsletter

Frandsen introduces classic in mega size

The Ball lamp is a classic Danish design icon, now being launched in an updated, contemporary pendant version

Montana and Jakob Wagner collaborate on table-launch

Marimekko opens revamped Stockholm-showroom

Timeless, yet relevant in time

Limited edition Swan and Egg chairs by Arne Jacobsen are launched in luxurious leather to celebrate their 60th anniversary

Skagerak's Turn collection grows bigger

New coat stand, hooks and hangers will be presented this week at Stockholm Furniture & Light Fair

First collection by new brand Northern revealed

Northern Lighting announce the launch of Northern, a pioneering new lifestyle brand that takes our Nordic spirit to interiors around the world.

Ikea repeats collaboration with designer Piet Hein Eek

How can handmade and mass production go hand in hand?

With love from Stockholm

Click through the gallery to experience the great atmosphere at Stockholm Funiture & Light Fair

The France Chair clad in walnut

Since its relaunch in 2016, the France Chair has become a bestselling favorite in record time

Bent Hansen celebrates 70-year anniversary

Upholstery and Danish design through three generations - this year, Bent Hansen reaches a milestone

Danish wooden lamps bring nature inside

New Danish design brand is enlightening both the trendzone "Life on Sundays" and the special exhibition "Selected By" at Formland Spring 2018

Contemporary 50's design by Arne Jacobsen

Fritz Hansen is relaunching The Pot by the legendary Danish designer

Hay exhibits at Gulled during Stockholm Design Week

Popular design in golden hues

Normann Copenhagen is launching their popular Amp lamp in a new version

PH Furniture breathes life into forgotten design treasures by iconic lampmaker

New Central Station in Lund is designed around the traveler

Elding Oscarson and C.F. Møller have in a joint effort created the winning proposal for a new Central Station in Lund, Sweden, in a parallel commission for Jernhusen

Versatile 2018 collection from Dan-Form

Danish Dan-Form was just one of the brands utilizing Imm Cologne to launch a new collection this past week

Imm Cologne: A dynamic start to the furniture year

New design brand unites tradition and innovation

Elegant Outline from Muuto

Unique desk gets new life

Nordic snapshots from Cologne

Vita Copenhagen is moving into furniture

Bolia presents record-breaking profits

How can architecture contribute to democracy?

New CEO at Danish interior brand

See all News from the companies

Sustainability in focus at Formland

World-famous interior blogger to attend Formland

Come to Vivanti Fair in Dortmund this weekend

A social living room moves into Formland

Free tickets for Vivanti Fair in Dortmund

Creativity shapes the future at Formland

Unique Michelin experience at Formland

Formland launches new trend collaboration

Dortmund Regional Order Days in January 2018 

[Auditorium & Learning - Optimise Your Space]

Grab our latest Look Book online now!

Come and see us in Oslo!

CADEAUX Leipzig – 2.- 4. September

Designer's Saturday 2017

Design duo brings creative settings to Formland

Installation-free bioethanol fires in Vitoria Stone Hotel

Four Design is Growing

Glass wall with the industrial New Yorker-look

Install glass walls without ruining the floor

Designbrands flock to Formland: Attractive area expanding

Northern Europe's largest laser cutting capacity in plastic!

Need inspiration?

Vivanti Fair July 2017

Custom-made sliding doors for house with sloped ceilings

Glass wall with the industrial New Yorker-look

Send to a collegue

0.267