Intimate atmosphere personified

&tradition launches the Catch Lounge chair by Jamie Hayon

In response to the succesful launch of &tradition's catch chair by acclaimed designer Jamie Hayon, follow by a swivel-based version, &tradition is now introducing their latest member of the series: The Catch Lounge chair.

Also read: &Tradition launches Fly sofa

With its outstretched arms like a friend ready to greet you with a warm, welcoming hug, the Catch Lounge Chair builds on Hayon’s penchant for humour and personification.

At the same time, it introduces a higher back and elongated seat in a singular shell supported by a metal armature. The result is a leisure chair that’s angled back just a bit – so you can sit down, relax and, as the name implies - lounge.

- The more we work with Hayon, the more we appreciate his ability to bring humanity and warmth to all his concepts, says &tradition Brand Director Martin Kornbek Hansen.

- Historically, classic lounge chairs had a somewhat aloof aspect to them. However Hayon has managed to make the Catch Lounge Chair more personal and inclusive, setting the scene for a more intimate atmosphere and conversation. Which coincides with our Danish idea of cosy. Something we call hyggeligt.

Also read: Coco Chanel with a Nordic touch

As Hayon sees it:

- A lounge chair should be inviting to look at. In a way, it should be almost irresistible. Meaning you can’t help but sit back, get comfortable and have a chat. That’s what I wanted to achieve. With the added element of the two arms, like a friend, happy to welcome you.

&tradition is a Danish design company established in 2010 with the founding principle
being tradition tied to innovation. Our unique portfolio of furniture and lighting spans from the 1930s to the present day and includes designs by internationally renowned designers.

More about: &Tradition


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