Springtime at Formland

GALLERY: The 66th edition of Formland opened Thursday - with more than 450 exhibitors and room for innovation

The official opening of Formland Spring 2017 took place Thursday morning, with the official opening speech this year held by designer and businesswoman Ilse Jacobsen.

At Formland Spring 2017, Ilse Jacobsen will also be part of the professional specialist jury for the design award at Creators Community, where 80 budding entrepreneurs compete to get a foot in the design industry.

Focus: Ones and entrepreneurs
New at Formland Spring is the One concept, created in collaboration with trend researcher and lifestyle expert Mads Arlien-Søborg.

The One area showcases a number of visionary first movers and high-end brands, showing original and innovative design - from small unique ceramic artists to established high-end exhibitors like Louis Poulsen and HAY.

Formland Spring also boasts a strong field of innovative entrepreneurs in Creators Community, where 80 entrepreneurs are divided into four categories: "Design, interior and furniture", "Design crafts, artwork and gallery," "Accessories, fashion and jewelery" and "Delicatessen".

Activities for all
The retail store of the future must offer a seamless experience where the original, authentic and natural universe affects all the senses.

Therefore, the trend zone The Common Sense Shop is constructed as an inspiring modern commercial and community hall. Cross Branding is the key word, and visitors have an oppotunity to learn and experience how a retail store can affect all senses.



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