23948sdkhjf

Constructive design revolution

These are the biggest trends for A/W 17, according to Pej Gruppen - Scandinavian Trend Institute

"Constructive design" was the greatest headline, when Pej Gruppen at Formland Spring last weekend introduced us to the biggest trend of A/W 2017.

- In modern society, we're bombarded with millions of things that we have to consider. From social media to the constant newsflow, we need help to navigate the stream of information in a constructive way, said trend researcher and owner of Pej Gruppen Louise Byg Kongsholm, as she stood in front of a big crowd at the Speak Up stage at the trade fair.

We need help to make life work, and our priorities continue to change in favour of whatever is more convenient and less time-consuming.

- We long for a practical and constructive approach to life and the future, and so we are drawn to design that improves quality of life, things that are aesthetic, practical, ethical or even egotistical, Louise Byg Kongsholm says.

This tendancy is also apparent in architecture, with the rise of urban gardening, and a longing of returning to the simplicity of nature, even in our busy city lives.

- We want products that look great, titillate us, are smart and solve our everyday practical problems. As for colours, we're going for the best that colour-psychology has to offer, with green and purple as huge players, says Louise Byg Kongsholm.

Read more about the biggest trends for autumn and winter 2017:

Constructive hedonism

Constructive moments

Constructive urbanity

Constructive self

Keep up-to-date with Nordic Design News
Comments (0)

Most read

The front page right now

See all News from the companies

Nature takes root at Formland Spring 2019

Chef of the Year and Waiter of the Year awards at Formland Spring 2019

PJ Production to participate at ORGATEC 2018

Danish interior and design fair makes a difference to the industry

Brightest brains in the industry share their knowledge at Formland

Trendsetters create personal outdoor oases at Formland

MIDORA Leipzig - Trade Fair for Watches and Jewellery

Formland brings together Danish design!

The Japanese 'Ma' trend brings peace and Zen to Formland

Trade fair for gifts and home trends in September

Formland challenges perfection

Sustainability in focus at Formland

World-famous interior blogger to attend Formland

Come to Vivanti Fair in Dortmund this weekend

A social living room moves into Formland

Free tickets for Vivanti Fair in Dortmund

Creativity shapes the future at Formland

Unique Michelin experience at Formland

Formland launches new trend collaboration

Dortmund Regional Order Days in January 2018 

[Auditorium & Learning - Optimise Your Space]

Grab our latest Look Book online now!

Come and see us in Oslo!

CADEAUX Leipzig – 2.- 4. September

Designer's Saturday 2017

Send to a collegue

1.016