Constructive design revolution

These are the biggest trends for A/W 17, according to Pej Gruppen - Scandinavian Trend Institute

"Constructive design" was the greatest headline, when Pej Gruppen at Formland Spring last weekend introduced us to the biggest trend of A/W 2017.

- In modern society, we're bombarded with millions of things that we have to consider. From social media to the constant newsflow, we need help to navigate the stream of information in a constructive way, said trend researcher and owner of Pej Gruppen Louise Byg Kongsholm, as she stood in front of a big crowd at the Speak Up stage at the trade fair.

We need help to make life work, and our priorities continue to change in favour of whatever is more convenient and less time-consuming.

- We long for a practical and constructive approach to life and the future, and so we are drawn to design that improves quality of life, things that are aesthetic, practical, ethical or even egotistical, Louise Byg Kongsholm says.

This tendancy is also apparent in architecture, with the rise of urban gardening, and a longing of returning to the simplicity of nature, even in our busy city lives.

- We want products that look great, titillate us, are smart and solve our everyday practical problems. As for colours, we're going for the best that colour-psychology has to offer, with green and purple as huge players, says Louise Byg Kongsholm.

Read more about the biggest trends for autumn and winter 2017:

Constructive hedonism

Constructive moments

Constructive urbanity

Constructive self

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