Constructive hedonism

It's all about pleasure and relaxation for A/W 17

Romanticism and modern styling may sound like opposites, but with 'constructive hedonism' the two are joined together in creating a decadent expression.

Louise Byg Kongsholm from Pej Gruppen says that for A/W 17, we have relaxation and pleasure at the forefront of our lives, resulting in heavy, decadent design:

- We want to celebrate that the financial crisis is behind us, and we're focusing on materials like velvet and lace, and jewel-colours such as blue, purple and dark gray.

Graphic elements are mixed in with the lavish, fun and festive design, with lots of green velvet and a heavy style that is far from outdated, with definite Bauhuas-inspiration.

- The Bauhaus-movement was born as a reaction to the lavish romanticism, with a 'less is more'-philosophy, but now, we are actually seeing these two styles combined, Louise Byg Kongsholm says.

The 'it'-room of the season is the bedroom, taking over from the kitchen and bath of seasons past. We want fuzzy carpeting, long drapes, beds brimming with pillows. The bed is the slipper of the body and soul, and sleep is the new black, according to Pej Gruppen.

- We're leaning towards dark, muted, calm colours, round shapes and with no traditional nordic minimalism in sight. Materials are silk, tin, chrome, wool, lace and embroidery, Louise Byg Kongholms concludes.



Keep up-to-date with Nordic Design News

Write a comment

Most read

The front page right now

Ferm Living decorates new Copenhagen restaurant

New Asian fusion restaurant IBU meets the calm and elegant visual concept of Ferm Living, turning the restaurant into a place in which you want to linger

Carl Hansen & Son opens flagship store in San Francisco

Carl Hansen & Son continues to advance its strategy of international expansion with the opening of a new Flagship Store in San Francisco

Big personality in mini format

Kay Bojesen Denmark introduces the ultimate new addition to the family: a baby-brother-sized Monkey, recreating Kay Bojesen’s familiar design in a charming miniature format.

Time for coffee and cake with Kähler

This spring Kähler are introducing the perfect elements for afternoon coffee and cake

Lighting up the onion canister

Last year, when Bjørn Wiinblad Denmark launched the charismatic “Flower Head”, this represented a step towards a more minimalist look for Wiinblad’s familiar universe

Newsletter

See all News from the companies

Trade fair for gifts and home trends in September

Formland challenges perfection

Sustainability in focus at Formland

World-famous interior blogger to attend Formland

Come to Vivanti Fair in Dortmund this weekend

A social living room moves into Formland

Free tickets for Vivanti Fair in Dortmund

Creativity shapes the future at Formland

Unique Michelin experience at Formland

Formland launches new trend collaboration

Dortmund Regional Order Days in January 2018 

[Auditorium & Learning - Optimise Your Space]

Grab our latest Look Book online now!

Come and see us in Oslo!

CADEAUX Leipzig – 2.- 4. September

Designer's Saturday 2017

Design duo brings creative settings to Formland

Installation-free bioethanol fires in Vitoria Stone Hotel

Four Design is Growing

Glass wall with the industrial New Yorker-look

Install glass walls without ruining the floor

Designbrands flock to Formland: Attractive area expanding

Northern Europe's largest laser cutting capacity in plastic!

Need inspiration?

Vivanti Fair July 2017

Send to a collegue

0.121