Constructive moments

It's time for contemplation in A/W 17

In a digital age taken iover by social media, we need to take a moment to breathe. 'Constructive moments' is about seizing the day and satying grounded in a time where everything is changing at full speed and enjoying the moment has become a luxury.

- It's time for contemplation, for taking a deep breath. We want vibrant colours, open horizons, sea and sky. We're seeking the balance between the superficial and depth, in a world where social media is taking over and it's getting increasingly difficult to find the synergies in living a calmer life, says Louise Byg Kongsholm, owner at Pej Gruppen.

Blue, with it's calmness and character, is the perfect colour to exemplify this trend. And while things may look random and haphazard, they're far from it. Everything is meticulous, so as to create the best surroundings for contemplation.

The design has to accomodate our longing for living in the moment, in a sensual, enveloping way, where evetrything is fluid - even the furniture.

- We're going to see a lot of interaction between ourselves and our things, a creative element with lots of playfulness. The colours in this theme are light and airy, with the presence of lots of foliage to clear the air. Big, decorative surfaces are all the rage, but still in a sublte way, says Louise Byg Kongsholm.

Prints are popular too, but in a very simple, black/white way. Popular materials are suede, cork, knit, corduroy, granite, tweed and jersey.



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