Reform takes over the world

Launching huge showrooms in New York City and Berlin, Reform has now sold their kitchens in more than 25 countries

In May, Danish kitchen-brand Reform launched a brand new showroom in New York City. The showroom is a result of a collaboration with 28 other brands, the first of its kind in New York City.
- The aim was to create a Nordic space in the city, where people can experience some of the Scandinavian design feel. The initiative has been well received in the press as well, says Anne Grønskov, who is head of PR and communications. She lives in New York herself, working in Reform's american office and showroom.
Two weeks ago, Reform launched three new designs, that have also been applauded in the press - a kitchen design by Chris Liljenberg Halstrøm and an entire new line for the living- and dining room, in the form of sideboards designed by swedish brand Afteroom and Note Design Studio. All in line with the vision for Reform's future.
- We would like to be more than a kitchen brand, and we are planning to move over into furniture design eventually, Anne Grønskov says.
And the journey continues: In two weeks, Reform is goign to open a big showroom in Berlin, in cooperation with some of the brands that are also part of the showroom in New York City.
- The location in Berlin is very reminiscent of our sites in New York City and our first showroom in Copenhagen, which has also just been updated to show more than 16 variations of our designs in our showroom in Sydhavnen, explains Anne Grønskov.
Reform has now sold their kitchens to more than 25 countries, racking up six international award nominations in the past year alone, celebrated for design and entrepreneurship alike.
More about: Reform


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