Bolia named as Europe's best

The design brand Bolia wins gold at the coveted Euro Effie Awards 2017 in Brussels

The design chain was honoured at this year’s Euro Effies in Brussels among some of the world's largest and most influential brands. This time with an award beyond the usual. Bolia won gold in the category, "Long-Term Effectiveness".

Also read: Spring collection from Bolia is “a turning point”

This particular award is one of the most coveted marketing prizes and is considered a sort of European Championship gold medal in effectiveness:

- We are proud to have represented Denmark at this year's Effie Awards among some of the world's biggest brands. The fact that we won reflects the strong creative developments and healthy profits that Bolia have enjoyed over the last 5 years. It is a major recognition and motivates us to continue Bolia's exciting journey. A huge thank you to our friends at Uncle Grey and Low Studio for their creativity and good energy throughout our collaboration, says Lars Lyse Hansen, CEO at

The Long-Term Effectiveness Award is an international recognition of both creativity and effectiveness, and Uncle Grey also received the winning news with great pleasure.

- "Long-term Effectiveness" has the reputation of being Euro Effie's top discipline, where the submitted cases are evaluated even more thoroughly. The fact that Bolia that manages to win this award makes us very happy and proud, says Lars Samuelsen, Chief Strategy Officer & Head of Digital, Grey Nordics.

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