Kvadrat is opening new Copenhagen flagship store

Kvadrat’s new Copenhagen showroom opens on 23 November and is designed by Ronan and Erwan Bouroullec

Kvadrat's new Copenhagen flagship showroom marks the latest chapter in a long collaboration between Kvadrat and Bouroullec Studio. Ronan and Erwan Bouroullec have previously designed visionary products for Kvadrat such as Clouds, Ready Made Curtain, Roller Blinds, several textiles and a rug, as well as showrooms in Stockholm and the firm’s first showroom in Copenhagen.

Also read: Launch Nordic with IKEA and Kvadrat

Erwan Bouroullec:

- The concept we developed is focused on materiality, which is at the heart of the Kvadrat brand. For instance, the showroom aims to deliver total flexibility to create scenes with large pieces of textiles and rugs. Doing so provides a deep insight into the weave, weight, transparency and quality of each design.

Large windows flank three sides of the showroom, which provides panoramic views over an industrial harbour towards the centre of Copenhagen. Inside, two opposing rows of brick walls, topped by transparent glass screens, run parallel through the heart of the space.

For the showroom, Ronan and Erwan Bouroullec have designed a heavyduty shelving and hanging system, which fits into a specially designed gridded track-ceiling. Made from anodised aluminium, the system enables Kvadrat to display large pieces of textiles and rugs.

Also read: Behind the scenes of Danish design

All the seating inside the showroom is upholstered in Kvadrat’s Basel and Hallingdal 65. Outside the showroom, there is galvanised steel Pallisade outdoor furniture, designed by Bouroullec Studio for Hay.

The project was led on the Kvadrat side by CEO Anders Byriel, Exhibition Manager Jacob Manz and Vice President Branding & Communication, Njusja de Gier.

Njusja de Gier:

- We opened our first flagship showroom in Copenhagen almost 8 years ago. Still in Nordhavn, our new showroom is a symbol of the journey we have been on during this period, both as Kvadrat, our long-term collaboration with Ronan and Erwan and the transformation of this dynamic area in Copenhagen. We are very excited with the Bouroullec’s concept because it allows us to explore space and materiality again in new ways.

To celebrate the opening of the new showroom, which is next to the site of the original showroom, Kvadrat is hosting an event on Thursday 23 November

More about: Kvadrat


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