Sweden opens its first virtual design museum

Sweden’s First Virtual Design Museum is focusing on both architecture, design and fashion

Design and creativity is of huge importance socially, culturally and aesthetically to Sweden, and has a deep connection to the country’s progressive values since it is driven by the idea of equality for all. In Sweden, design is seen as a tool to solve problems in unexpected ways and challenge the status quo to create a better life for everyone.

The Swedish Design Museum is not your typical museum – it has no physical collection, and it’s a virtual museum with the purpose of making Swedish design accessible and visible to people in all corners of the world. The first exhibition called "Live from Sweden" includes eight design objects – shown through live streaming and video online – giving visitors the chance to catch a glimpse of Swedish life and the design objects Swedes surround themselves with. 

- Design is important to the international travelers and is something they are curious about in relation to Sweden. The aim of the Swedish Design Museum is to exhibit design objects that have a deeper purpose than merely good looks, says Jennie Skogsborn Missuna, Chief Experience Officer at Visit Sweden.

- The exhibition "Live from Sweden" lets visitors catch a glimpse of Swedish design objects where they are being used by ordinary Swedes as part of their everyday life. Objects that are made to be used, and used again – not put on a pedestal or locked behind glass, she adds.

"Live from Sweden" features eight design objects within the fields of Architecture, Design and Fashion. These objects are:


  • Strandparken - a carbon-negative eight-floor timber apartment building, by Folkhem and Wingårdhs architects
  • Kaggeboda - a Swedish “Attefall’s house”, built according to regulations making it easier for Swedes to realize the dream of a weekend/vacation residence, by Kolman Boye Architects in collaboration with architect Tove Fogelström


  • OD-11 - a wireless multi-room loudspeaker, high quality sound for everyone, by Teenage Engineering
  • Plug Lamp - a lamp with a built-in electrical socket, by Form Us With Love
  • Thule Glide - a high performance sports stroller, by Thule in partnership with Veryday
  • One Happy Cloud - a bowl with an in-fold on the inside rim to serve as support to grip food like noodles with your chopsticks, by Ingegerd Råman


  • Changes - a unisex collection with labels including both women’s and men’s sizes, by Hope-Sthlm
  • Reflexive bag – a collection that made visibility fashionable, from "Watch Your Back" collection by Ann-Sofi Back

Eero Koivisto, designer at Claesson Koivisto Rune, was one of the design experts involved in choosing the objects shown in the first exhibition:

- The whole idea of design in the North is that it’s inclusive – not exclusive – which makes it important to show how it’s used. And that’s where the ordinary people come into the picture. That’s who we work for, he says, and adds:

- An online museum can be visited by anybody, anywhere who have access to the internet. I find that idea very attractive. We are a small corner of the world, still with a very high international reputation in Architecture and Design. So it feels good to share and show this in an online museum.

Emma Jonsteg, architect at Utopia Arkitekter, was another design expert involved in choosing objects for the Swedish Design Museum:

- There is a lot of interesting and high quality design produced in Sweden. I think the world has a lot to learn from looking at the very best stuff produced here, and the Swedish Design Museum makes it easily accessible to everyone, everywhere, she concludes.

Keep up-to-date with Nordic Design News
Comments (0)

Most read

The front page right now

See all News from the companies

Nature takes root at Formland Spring 2019

Chef of the Year and Waiter of the Year awards at Formland Spring 2019

PJ Production to participate at ORGATEC 2018

Danish interior and design fair makes a difference to the industry

Brightest brains in the industry share their knowledge at Formland

Trendsetters create personal outdoor oases at Formland

MIDORA Leipzig - Trade Fair for Watches and Jewellery

Formland brings together Danish design!

The Japanese 'Ma' trend brings peace and Zen to Formland

Trade fair for gifts and home trends in September

Formland challenges perfection

Sustainability in focus at Formland

World-famous interior blogger to attend Formland

Come to Vivanti Fair in Dortmund this weekend

A social living room moves into Formland

Free tickets for Vivanti Fair in Dortmund

Creativity shapes the future at Formland

Unique Michelin experience at Formland

Formland launches new trend collaboration

Dortmund Regional Order Days in January 2018 

[Auditorium & Learning - Optimise Your Space]

Grab our latest Look Book online now!

Come and see us in Oslo!

CADEAUX Leipzig – 2.- 4. September

Designer's Saturday 2017

Send to a collegue