Flügger gets off of the trend-wheel

When we talk about decor, there is a great focus on seasonal colours and materials. But now, Flügger will focus on long-term solutions

The glittery magazines change colours, styles and trends with the season. At Flügger, professional colour technicians are often asked about tomorrow's hottest colours.

Now, the company takes a stand against the changing fashions and concepts like "Colour of the year". In the colour lab at Flügger, instead, work is done with the classical craftsmanship in pigments and tone composition. A colour should not only look good on the current colour chart, but rather work for years and on a larger scale.

- We could just sell turquoise trend-colours to our customers, and three months later sell them five liters of white paint they can use to paint over the turquoise colour. But instead of working on fast trends, we worry about creating durable colours that have quality and depth, which are independent of the times that change over and over again. We are getting off of the treadmill, explains communication consultant Lone Bjørslev Kisbye.

According to Statistics Denmark, Danes spend an average of 16,000 DKK a year on their homes. That figure is dropping, and it may indicate that we have become more critical of how we decorate. According to a trend expert, the history of furniture, trinkets or the colour on the walls is of great importance.

- I totally agree that signature colors are a smart gimmick to increase focus on color options. But basically, the Danes do not go out and change their furniture because of a fashion color. The talk of sustainability has moved into our interior design, explains trend-expert and journalist Susanne Holte.

Danes want the narrative
For the past 30 years, she has been working with trends in decorn and design, and according to her, the future of Danish manufacturers lies in creating durable, timeless classics who can survive the whims of fashion.

- We are increasingly demanding when it comes to our homes, and especially the story that comes with products is important. There are factors such as durability, the possibility of recycling and production methods that will play a very big part in the future, explains Susanne Holte.

In recent years we have seen relaunches of furniture classics. Most recently, Flügger, in collaboration with Getama, has relaunched two of Wegner's classics in original colours, developed on the basis of thorough research. And the popularity of design classics is far from becoming less.

- The Danes have become extremely quality conscious. It's about quality, design and an environmental perspective. Many want the furniture to have eternal life where they can be put to use and withstand generations. The design classics have been created for just that, says furniture retailer Per Vestergaard from Vestergaard Møbler.

More about: flugger


Keep up-to-date with Nordic Design News

Write a comment
The front page right now

Carl Hansen & Son opens new flagshipstore in Stockholm

Carl Hansen & Son is cementing its position in Scandinavia with the opening of a new flagship store at Karlavägen 76 in Stockholm

Bang & Olufsen to breathe new life into vintage speakers

Bang & Olufsen teams up with Hifiberry to launch a new open source DIY-product, which will enable customers to upgrade vintage speakers to today’s wireless standards

Three new piggy banks from Kähler

An icon for living

2018 marks the 25th anniversary of the classic Trinidad chair, designed by legendary designer Nanna Ditzel

Note designs collection for Fogia

Note Design Studio has launched a mini collection for Fogia during Stockholm Design Week

Light of a Nordic nature

With inspiration from the Nordic light and feel of the Nordic nature, the new Danish lighting brand, Nuura, creates exclusive aesthetic lighting

Newsletter

Frandsen introduces classic in mega size

The Ball lamp is a classic Danish design icon, now being launched in an updated, contemporary pendant version

Montana and Jakob Wagner collaborate on table-launch

Marimekko opens revamped Stockholm-showroom

Timeless, yet relevant in time

Limited edition Swan and Egg chairs by Arne Jacobsen are launched in luxurious leather to celebrate their 60th anniversary

Skagerak's Turn collection grows bigger

New coat stand, hooks and hangers will be presented this week at Stockholm Furniture & Light Fair

First collection by new brand Northern revealed

Northern Lighting announce the launch of Northern, a pioneering new lifestyle brand that takes our Nordic spirit to interiors around the world.

Ikea repeats collaboration with designer Piet Hein Eek

How can handmade and mass production go hand in hand?

With love from Stockholm

Click through the gallery to experience the great atmosphere at Stockholm Funiture & Light Fair

The France Chair clad in walnut

Since its relaunch in 2016, the France Chair has become a bestselling favorite in record time

Bent Hansen celebrates 70-year anniversary

Upholstery and Danish design through three generations - this year, Bent Hansen reaches a milestone

Danish wooden lamps bring nature inside

New Danish design brand is enlightening both the trendzone "Life on Sundays" and the special exhibition "Selected By" at Formland Spring 2018

Contemporary 50's design by Arne Jacobsen

Fritz Hansen is relaunching The Pot by the legendary Danish designer

Hay exhibits at Gulled during Stockholm Design Week

Popular design in golden hues

Normann Copenhagen is launching their popular Amp lamp in a new version

PH Furniture breathes life into forgotten design treasures by iconic lampmaker

New Central Station in Lund is designed around the traveler

Elding Oscarson and C.F. Møller have in a joint effort created the winning proposal for a new Central Station in Lund, Sweden, in a parallel commission for Jernhusen

Versatile 2018 collection from Dan-Form

Danish Dan-Form was just one of the brands utilizing Imm Cologne to launch a new collection this past week

Imm Cologne: A dynamic start to the furniture year

New design brand unites tradition and innovation

Elegant Outline from Muuto

Unique desk gets new life

Nordic snapshots from Cologne

Vita Copenhagen is moving into furniture

Bolia presents record-breaking profits

How can architecture contribute to democracy?

New CEO at Danish interior brand

See all News from the companies

Sustainability in focus at Formland

World-famous interior blogger to attend Formland

Come to Vivanti Fair in Dortmund this weekend

A social living room moves into Formland

Free tickets for Vivanti Fair in Dortmund

Creativity shapes the future at Formland

Unique Michelin experience at Formland

Formland launches new trend collaboration

Dortmund Regional Order Days in January 2018 

[Auditorium & Learning - Optimise Your Space]

Grab our latest Look Book online now!

Come and see us in Oslo!

CADEAUX Leipzig – 2.- 4. September

Designer's Saturday 2017

Design duo brings creative settings to Formland

Installation-free bioethanol fires in Vitoria Stone Hotel

Four Design is Growing

Glass wall with the industrial New Yorker-look

Install glass walls without ruining the floor

Designbrands flock to Formland: Attractive area expanding

Northern Europe's largest laser cutting capacity in plastic!

Need inspiration?

Vivanti Fair July 2017

Custom-made sliding doors for house with sloped ceilings

Glass wall with the industrial New Yorker-look

Send to a collegue

0.291