Erik Jørgensen opens new contract showroom

The visually inspiring setting of Nordhavn is home to Erik Jørgensens regular showroom and is now joined by a new contract showroom in the same building

Since 2008, Erik Jørgensen has had a 700 m2 showroom in Pakhus 48, an old warehouse building in Nordhavn, Copenhagen. The visually inspiring setting is now also going to be the location for the new Contract showroom. The new showroom is 350 m2 and used to be the home of textile manufacturer Kvadrat.

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- With the establishment of two showrooms, we can focus our collection according to the right target group aligned with the contract and retail market. The settings in Pakhus 48 are raw and more difficult to create a retail environment in; however, they set the perfect frame for our Contract furniture. With our Home Collection presented in elegant surroundings in Bredgade and our Contract collection in Pakhus 48, we obtain perfect harmony, says Niels Jørgensen, CEO, Erik Jørgensen Møbelfabrik.

Open Office
Tine Mouritsen was inspired by activity-based workspaces, focusing on the ideas of co-working as well as being able to work from every part of the showroom. Open office is a trend that is gaining more and more popularity.

As an effect, every zone in the space has a designated function, where you can work in various ways. There is a breakout room where you can relax or hold informal meetings, a lounge area, a co-working space and an immersion zone. Each area has one thing in common: every zone portrays office space decorated with Erik Jørgensen furniture.

- We have worked with colour, beautiful craftsmanship and delicate detail, each of which is enhanced in the choice of textiles and leather. All of this is combined with the overall thesis about co-working, explains designer Tine Mouritsen.

A fusion of textile, art and furniture design
The Japanese textile and clothing designer Akira Minagawa, who is known for his clothing label Mina, has designed several textiles for Kvadrat. In Erik Jørgensen’s new Contract showroom, his beautiful textiles embellish both the furniture and the walls.

Refined patterns and sophisticated details characterise Minagawa’s collection with Kvadrat. Crystal Field and Forest Nap are used on Erik Jørgensen’s furniture. Global and InDuplo are upholstered in Crystal Field while Forest Nap is used on the Apoluna Box sofa.

Minagawa’s beautiful designs have been blown up on large canvasses and so are an added art dimension in the showroom, beautifully combining the furniture with the walls. There are four artworks on display from the Oasis, Skum, Sonata and Wataridori collections.



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