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Svane Køkkenet launches new kitchen series for 2018

This new series smells like luxury and boasts custom made stone table tops and wine cabinetry

Svane Køkkenet's 2018 kitchen series - Raw - appeals to the exclusive and presents a range of specially developed items and accessories such as stone table tops and wine cabinetry.

Svane Køkkenet, part of the TCM Group, presents with Raw a new kitchen range that runs across the previous seven-year kitchen designs, based on an exclusive veneer material made in dark oak.

- Back in 2010, we launched an innovation and design strategy, which we have been following since then, launching a new kitchen design every year. It has greatly contributed to Svane Køkkenet's significant progress and unique position as a leading and innovative brand, says CEO Ole Lund Andersen, TCM Group.

With Raw, Svane Køkkenet is going all-in on the interior trend, combining wood with metals and new materials and dark colors. At the same time, a range of specially developed items and accessories are presented, such as stone table tops, and fittings and sinks made of porcelain are being revived.

- The store owners are excited about Raw and the 2018 news, which gives them new opportunities to combine kitchen designs, materials and colors for unique kitchen fittings for customers who dare a little more, says Chain Manager at Svane Kitchen, Torben Nielsen, adding:

- Consumers demand more exclusive products, and apart from the fact that the design and the expression is dark and elegant, we also launch a unique wine cabinet for those who want to delve into the good wines, says Torben Nielsen.

Raw will be presented on January 4 in Svane Køkkenet's 27 stores in Denmark. Over the years, the innovation strategy has offered a number of innovative designs by Svane Køkkenets arkitekt, MAA Rolf Birk, who have become design classics in the kitchen industry.

More about: Svane Køkkenet


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