New design brand unites tradition and innovation

Frantz Longhi, the architect and businessman behind design companies such as Paustian and historic Kähler, is launching new design brand Warm Nordic, based on his passion for iconic design classics, created with love for quality and craftsmanship.

Warm Nordic offers a cornucopia of beautiful designs. From selected furniture classics and lamps, which have long been available among collectors at expensive foreign auctions, to new designs created in the Warm Nordic spirit.

The new brand embraces Scandinavia's beauty, understanding of materials and crafts tradition. More than 100 pieces of furniture, lamps and accessories in the Warm Nordic collection will be unveiled for the press on March 22, 2018. On the same day, the webshop opens directly to customers.

In the future, you can also meet Warm Nordic in specially selected places in the physical world. Paustian, the internationally renowned furniture and design house, is by Easter 2018 the first physical store with a great exhibition of the new design collection.

Visitors to the Stockholm Fair in February can also get a little sneak peek on selected design from Warm Nordic.

From personal passion to online design brand
Frantz Longhi has passionately collected iconic Scandinavian design, and furnished Kähler restaurants with his own auction finds from the 50s and 60s. More guests have inquired about the classic chairs that were no longer in production.

And then an idea began to take shape within Frantz Longhi, who appealed to the creators' descendants. With the founding of Warm Nordic, he now wishes to make quality design available to more people, so that we all get more choices from earlier Nordic classic design.

- When others noticed the beauty and quality, I could not bear the idea that iconic chairs by Hans Olsen and Knud Færch or lamps by Svend Aage Holm-Sørensen would only live their lives on international auctions. Now they and a lot of other classics are brought back to life with Warm Nordic, together with new beautiful designs. They can once again be distributed to a Danish and international audience of design lovers, which the international auctions have not always been able to satisfy, says Frantz Longhi.

In close dialogue with the families behind the classic designs, Warm Nordic today carries out the design heritage of icons such as Arne Hovmand-Olsen and Svend Aage Holm-Sørensen in addition to Hans Olsen and Knud Færch. Several other names from the golden era of Scandinavian interior will be presented in the future and revitalized in a modern context, side by side with today's designers that also embrace the Nordic soul and craft tradition.

Warm Nordic is design history, quality and personality
Warm Nordic is an ambitious online brand, rooted in the Nordic design history and with a timeless aesthetic.

- Warm Nordic celebrates the great Scandinavian furniture architects and designers who currently appear at international auctions, but in the 50's and 60's they created the most beautiful furniture and lamps in exquisite quality. We lift the classic design into the present in the company of new curated designs and refine the quality, the warm atmosphere of colors and shapes, which express the Nordic design heritage, says Frantz Longhi.

- Basically, Warm Nordic is anchored in the Nordic design history, which, contrary to what many think, is not "Cool" but actually very warm. Warm Nordic is a response to several years of interpretation of the nerve in the Nordic design as cold design. Sure it can be somewhat cold outside - at times. But inside we have warmth and "hygge". Danish "hygge" is so unique that it has become known all over the world. We want to give the audience new, beautiful choices among classic Scandinavian design, says Frantz Longhi.

- And we want to combine these icons with the best of today's designers, he concludes.

The result of years of intense work with the new design brand is a colorful and welcoming universe. Furniture, lamps and accessories are full of personality and capture the Nordic soul, which in essence is both timeless, inclusive and warm.

Keep up-to-date with Nordic Design News

Write a comment
The front page right now

Note designs collection for Fogia

Note Design Studio has launched a mini collection for Fogia during Stockholm Design Week

Light of a Nordic nature

With inspiration from the Nordic light and feel of the Nordic nature, the new Danish lighting brand, Nuura, creates exclusive aesthetic lighting

Frandsen introduces classic in mega size

The Ball lamp is a classic Danish design icon, now being launched in an updated, contemporary pendant version

Montana and Jakob Wagner collaborate on table-launch

Marimekko opens revamped Stockholm-showroom

Timeless, yet relevant in time

Limited edition Swan and Egg chairs by Arne Jacobsen are launched in luxurious leather to celebrate their 60th anniversary


Skagerak's Turn collection grows bigger

New coat stand, hooks and hangers will be presented this week at Stockholm Furniture & Light Fair

First collection by new brand Northern revealed

Northern Lighting announce the launch of Northern, a pioneering new lifestyle brand that takes our Nordic spirit to interiors around the world.

Ikea repeats collaboration with designer Piet Hein Eek

How can handmade and mass production go hand in hand?

With love from Stockholm

Click through the gallery to experience the great atmosphere at Stockholm Funiture & Light Fair

The France Chair clad in walnut

Since its relaunch in 2016, the France Chair has become a bestselling favorite in record time

Bent Hansen celebrates 70-year anniversary

Upholstery and Danish design through three generations - this year, Bent Hansen reaches a milestone

Danish wooden lamps bring nature inside

New Danish design brand is enlightening both the trendzone "Life on Sundays" and the special exhibition "Selected By" at Formland Spring 2018

Contemporary 50's design by Arne Jacobsen

Fritz Hansen is relaunching The Pot by the legendary Danish designer

Hay exhibits at Gulled during Stockholm Design Week

Together with the Scandinavian agent Gulled, Hay will be exhibiting at the Gulled Stockholm showroom during the 2018 Stockholm Design Week

Popular design in golden hues

Normann Copenhagen is launching their popular Amp lamp in a new version

Versatile 2018 collection from Dan-Form

Danish Dan-Form was just one of the brands utilizing Imm Cologne to launch a new collection this past week

PH Furniture breathes life into forgotten design treasures by iconic lampmaker

New Central Station in Lund is designed around the traveler

Elding Oscarson and C.F. Møller have in a joint effort created the winning proposal for a new Central Station in Lund, Sweden, in a parallel commission for Jernhusen

Imm Cologne: A dynamic start to the furniture year

The fair hosted around 125,000 visitors from 138 countries and experienced an increase in international trade visitors

Caravaggio pendant in new colours

Lightyears by Fritz Hansen is launching new colours of Cecilie Manz' iconic Caravaggio pendants

New design brand unites tradition and innovation

Elegant Outline from Muuto

A new addition to the outline family by Anderssen & Voll: The Outline Sofa Chaise Longue

This weekend: Here's what's hot at Formland Spring

Unique desk gets new life

Nordic snapshots from Cologne

Vita Copenhagen is moving into furniture

Bolia presents record-breaking profits

How can architecture contribute to democracy?

New CEO at Danish interior brand

See all News from the companies

Sustainability in focus at Formland

World-famous interior blogger to attend Formland

Come to Vivanti Fair in Dortmund this weekend

A social living room moves into Formland

Free tickets for Vivanti Fair in Dortmund

Creativity shapes the future at Formland

Unique Michelin experience at Formland

Formland launches new trend collaboration

Dortmund Regional Order Days in January 2018 

[Auditorium & Learning - Optimise Your Space]

Grab our latest Look Book online now!

Come and see us in Oslo!

CADEAUX Leipzig – 2.- 4. September

Designer's Saturday 2017

Design duo brings creative settings to Formland

Installation-free bioethanol fires in Vitoria Stone Hotel

Four Design is Growing

Glass wall with the industrial New Yorker-look

Install glass walls without ruining the floor

Designbrands flock to Formland: Attractive area expanding

Northern Europe's largest laser cutting capacity in plastic!

Need inspiration?

Vivanti Fair July 2017

Custom-made sliding doors for house with sloped ceilings

Glass wall with the industrial New Yorker-look

Send to a collegue