Danish wooden lamps bring nature inside

New Danish design brand is enlightening both the trendzone "Life on Sundays" and the special exhibition "Selected By" at Formland Spring 2018

There are big expectations for the Danish debutants from Woodumix or just WUM. The company, which has only existed for 11 months, is already ready with a collection of both lamps and furniture where wood is the continuous material.

The entire collection can be seen for the first time in Creators Community at Formland Spring 2018, where three of the lamps have also been selected for Flyhelsted's trend zone "Life on Sundays".

- We are really glad that Mille and Sofie have been thinking of our lamps in their exhibition. There is a clear connection between their desire to create a social living room and our desire to create quality products that support the need for immersion and reflection, says Creative Director Marius Øvrum.

WUM has also been selected for the "Selected By" special exhibition. It is the editor-in-chief of Mad & Bolig Ulla Johansson, who has hand picked a black pendant lamp from WUM, as one of her 10 favorite products at Formland.

- It is quite overwhelming to be chosen among more than 450 exhibitors in the overall exhibition catalog, and it reinforces our belief that we have managed to come up with something completely new and different, says Peter Wallbohm Olsen, Managing Partner in WUM.

Danish design - produced in Denmark
WUM designs and manufactures lamps and furniture in Denmark in cooperation with four highly specialized craft companies on Zealand. Wood is the continuous material and there is a great deal of focus on the craft, but the goal is more than handmade niche production:

- We are constantly working on optimizing our processes and finding solutions that can ensure quality products at attractive prices that will appeal to a wider audience, concludes Peter Wallbohm Olsen.



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