Danish wooden lamps bring nature inside

New Danish design brand is enlightening both the trendzone "Life on Sundays" and the special exhibition "Selected By" at Formland Spring 2018

There are big expectations for the Danish debutants from Woodumix or just WUM. The company, which has only existed for 11 months, is already ready with a collection of both lamps and furniture where wood is the continuous material.

The entire collection can be seen for the first time in Creators Community at Formland Spring 2018, where three of the lamps have also been selected for Flyhelsted's trend zone "Life on Sundays".

- We are really glad that Mille and Sofie have been thinking of our lamps in their exhibition. There is a clear connection between their desire to create a social living room and our desire to create quality products that support the need for immersion and reflection, says Creative Director Marius Øvrum.

WUM has also been selected for the "Selected By" special exhibition. It is the editor-in-chief of Mad & Bolig Ulla Johansson, who has hand picked a black pendant lamp from WUM, as one of her 10 favorite products at Formland.

- It is quite overwhelming to be chosen among more than 450 exhibitors in the overall exhibition catalog, and it reinforces our belief that we have managed to come up with something completely new and different, says Peter Wallbohm Olsen, Managing Partner in WUM.

Danish design - produced in Denmark
WUM designs and manufactures lamps and furniture in Denmark in cooperation with four highly specialized craft companies on Zealand. Wood is the continuous material and there is a great deal of focus on the craft, but the goal is more than handmade niche production:

- We are constantly working on optimizing our processes and finding solutions that can ensure quality products at attractive prices that will appeal to a wider audience, concludes Peter Wallbohm Olsen.

Keep up-to-date with Nordic Design News

Write a comment

Most read

The front page right now

See all News from the companies

PJ Production to participate at ORGATEC 2018

Danish interior and design fair makes a difference to the industry

Brightest brains in the industry share their knowledge at Formland

Trendsetters create personal outdoor oases at Formland

MIDORA Leipzig - Trade Fair for Watches and Jewellery

Formland brings together Danish design!

The Japanese 'Ma' trend brings peace and Zen to Formland

Trade fair for gifts and home trends in September

Formland challenges perfection

Sustainability in focus at Formland

World-famous interior blogger to attend Formland

Come to Vivanti Fair in Dortmund this weekend

A social living room moves into Formland

Free tickets for Vivanti Fair in Dortmund

Creativity shapes the future at Formland

Unique Michelin experience at Formland

Formland launches new trend collaboration

Dortmund Regional Order Days in January 2018 

[Auditorium & Learning - Optimise Your Space]

Grab our latest Look Book online now!

Come and see us in Oslo!

CADEAUX Leipzig – 2.- 4. September

Designer's Saturday 2017

Design duo brings creative settings to Formland

Installation-free bioethanol fires in Vitoria Stone Hotel

Send to a collegue